Privacy Policy
Privacy Policy
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.urchaag.com (referred to as the “Site”).
Personal Information We Collect
When you visit the Site, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you navigate the Site, we collect data about the specific web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. This information, referred to as “Device Information,” is collected through various technologies, including:
- **Cookies:** Data files placed on your device or computer that often include an anonymous unique identifier. Visit http://www.allaboutcookies.org for more information about cookies and how to disable them.
- **Log files:** Records of actions performed on the Site, which collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- **Web beacons, tags, and pixels:** Electronic files used to capture information about your browsing behavior on the Site.
Moreover, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers, debit card numbers, payment wallet details, UPI details), email address, and phone number. We refer to this information as “Order Information.”
In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.
How We Use Your Personal Information
We primarily use the Order Information we collect to fulfill any orders placed through the Site, including processing your payment details, arranging shipping through third-party vendors, and sending invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you;
- Screen orders for potential risk or fraud; and
- Provide you with information or advertising related to our products or services, based on the preferences you've shared with us.
We share Order Information with our partners who fulfill your order, ensuring that no payment details are shared with them.
The Device Information we collect helps us screen for potential risk and fraud (especially your IP address) and, more broadly, improve and optimize our Site. This includes generating analytics about how customers browse and interact with the Site, and assessing the effectiveness of our marketing and advertising campaigns.
We also use Device Information to identify broad demographics for targeted advertising and retargeting, aligning with your preferences.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above. For instance, we use Shopify to power our online store—visit https://www.shopify.com/legal/privacy to learn more about how Shopify uses your Personal Information. We also utilize Google Analytics to understand how customers use the Site—read about Google's practices regarding your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout. We partner with best-in-class third parties for payment gateways, shipping logistics, and other aspects to enhance the customer experience.
Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or protect our rights.
We may use your personal information from time to time to provide you with targeted advertisements or marketing communications if we believe they may be of interest to you.
Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. To learn more about targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting common links like:
- [Facebook](https://www.facebook.com/settings/?tab=ads)
- [Google](https://www.google.com/settings/ads/anonymous)
- [Bing](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Do Not Track
We do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
Data Retention
We retain your Order Information for our records unless you request deletion.
Changes to Privacy Policy
We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
Contact Us
If you have questions about our privacy practices, wish to make a complaint, or need more information, contact us via email at help@urchaag.com or by mail at:
039, SHANTHAN KARUKKU STREET, SURAMPATTI, Erode, Tamil Nadu, 638009
